If a 10 year old can do it, you can do it too.

In my first blog post 7 Movies Every Marketing and Management Student Should Watch I mentioned some movies which provide educative insights on Business and Marketing. One of the movie on that list was ‘Chef’. When we hear the title of this movie, the first thing that dawns upon us is food, Isn’t it ? But apart from satisfying some foodie cravings, it provides valuable social media lessons that you should practice for your business. The Movie is about a famous cook named Carl, played by Jon Favreau, who loves to cook. Unfortunately, his passion for cooking is hampered when his grumpy and erratic boss denies him a creative freedom to decide the restaurant’s menu. As a result, he quits the job and decides to start his own food truck. Now here is where the Chef’s 10 year old son, Percy, kindles social media magic. Let’s explore how a 10 year old manages to pull it off :

Viral content : Everything starts with a tweet that goes viral. A popular food critic writes a hilarious and defaming review of the Chef’s food. Carl’s son shows him that the review has gone viral on twitter and makes his father create a twitter account. Carl replies the food critic on twitter publicly, thinking that it was a private message that he sent. BOOM. Next morning, Carl has 20K followers on his twitter account. Viral Content is the content that sells the most. It gets you followers and subscribers, who later can be utilized as potential customers.


Easy to reach your customers : Percy uses social media platforms like Facebook, Twitter, Instagram and Vine to spread the word about #ElJefeFoodTruck. He posts tweets and Facebook posts right through the food truck’s journey back home. The right way of doing social media marketing is keeping the customers updated of  promotions and activities of your business. Everywhere the food truck goes, people tweet their reviews and share their experiences online.


Use of Photos and Videos : Customers love if their brands are transparent to them. A sense of trust and loyalty is evoked by sharing behind the scenes moments with them. Percy posts photos and videos of their entire journey on social media platforms regularly. Use of photos and videos creates a lasting impression on your customers. So take pictures ! It helps to connect and engage with the customers really well.


Geotagging tweets and posts : Percy makes sure whenever he posts a picture of the food truck, he never forgets to geotag it. That helped in drawing huge crowds whenever they took a halt in their journey. So make sure you geotag your tweets and posts, so people who are near your location would easily get in touch with you.


Referring your social media platforms : Percy makes sure the #ElJefeFoodTruck reaches its customers on all social media platforms. If you make good videos and click vibrant photos, refer your Vine and Instagram accounts to customers you already have on Facebook and Twitter.


So this is how Percy exploits Social media to spread the word and reach out to people. It’s not just about posting tweets, photos and videos, it’s about engaging and interacting with your customers. Striking a chord with them. There are no excuses of not having a strong online presence of your business. If a 10 year old can gather a crowd out of nowhere with the help of Social media, you can do it too.



Why Social Media Marketing ?

Gone are the days when having a Website and a Toll Free number were considered enough to get in touch with your customers. Times are changing and so must you and your Business and Marketing strategies. Lacking a strong presence on Social Media platforms like Facebook, Twitter, Pinterest, Google+  etc. would put your business at risk of falling behind your competition. Here are some quick stats as per Social Media Marketing Industry Report 2015 :

  • Twitter, YouTube and LinkedIn hold the top spots for future plans: A significant 66% of marketers plan on increasing their use of these social networks.
  • Marketers want to learn most about Facebook: While 93% of marketers are using Facebook, 68% want to learn more about it and 62% plan on increasing Facebook activities.
  • Videos becoming important: A significant 57% of marketers use videos in their marketing; however, 72% want to learn more about video marketing and plan on increasing their use of videos.
  • Facebook and LinkedIn are the two most important social networks for marketers: When allowed to only select one platform, 52% of marketers selected Facebook, followed by LinkedIn at 21%.
  •  Most marketers aren’t sure their Facebook marketing is effective: Only 45% of marketers think that their Facebook efforts are effective.
  • Tactics and engagement are top areas marketers want to master: At least 91% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media.

There are many reasons why Social Media Marketing has become a huge phenomenon. Let’s explore the factors behind it:

  • For every business, knowing your customer is the key to success. Social media knows this and provides valuable Audience Insights. Your customers spend a lot of time on Social Media, making it easier to know them and devise your marketing strategies accordingly.


  • A Study published by Convince&Convert found that 53% of Americans who follow brands in social are more loyal to those brands. Hence, increasing brand loyalty and improving sales.
  • Every Customer loves some instant attention. According to Forbes, 71% of consumers who receive a quick response on social media say they are more likely to recommend that brand to other people. Social Media makes this possible and provides improved Customer service.
  • When you share some content on Social media platforms, you want your customers to read it, like it and share it with others. You give your customers a reason to click through and increase website traffic. A Strong Social media presence enhances SEO rankings of your business tremendously.
  • It’s free. Period.

10 TV Series You Must Watch Before You Die

TV series play a vital role in our daily lives. They embark us on an entertaining journey which lasts for a span of 5 to 10 years. During these years, they make us wail and laugh. Sometimes, we hate them, and sometimes, they give us a reason to smile.

Here are 10 TV series you must watch before you die :

1. F.R.I.E.N.D.S

Feeling Nostalgic, aren’t you ? Because no other TV show will make you laugh and cherish your life as F.R.I.E.N.D.S did.


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2. Sherlock

Because getting Sherlock-ed must be one of your most cardinal life goals.

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3. Prison Break

Because it makes you plan for everything, even the things you didn’t plan for.

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4. Dexter

Because there are no secrets in life, just hidden truths.


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5. Suits 

Because let’s be honest, we all aspire to be Harvey Specter and live life ‘like THIS’.

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6. Game of Thrones

Because If you think life has a Happy ending, you haven’t been paying attention.

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7. The Big Bang Theory  

Because :

Sheldon: I made tea.
Leonard: I don’t want tea.
Sheldon: I didn’t make tea for you. This is my tea.
Leonard: Then why are you telling me?
Sheldon: It’s a conversation starter.
Leonard: That’s a lousy conversation starter.
Sheldon: Oh, is it? We’re conversing. Checkmate.

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8. The Breaking Bad

Because such shows are rare precious gems.

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9. House MD

Because Mr. House will tell you, all the hard hitting truths of life.

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10. F.R.I.E.N.D.S

And before you die, watch F.R.I.E.N.D.S, again. And if possible, take it along with you in heaven.

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7 Movies Every Marketing and Management Student Should Watch

Movies are a great source of entertainment and a good way to spend your leisure time. But apart from providing entertainment, they also provide education and loads of inspiration and motivation. There are some brilliant movies which provide formidable educative insights on Business and Marketing.  Here are 7 movies a marketing and management student shouldn’t miss.

1. Thank You for Smoking

Everyone has a talent. Nick Naylor has one too. He talks, and he gets paid for it. Played by actor Aaron Eckhart, Nick Naylor is an eloquent tobacco lobbyist who works for a tobacco company. His job is to defend his company and it’s claim that there is no linkage between Tobacco and Lung cancer. This movie depicts the importance of communication skills and it’s ability to influence people’s decisions.hero_EB20060323REVIEWS60314009AR

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 2. Syrup

An Energy drink is just Syrup and Water, everything else is Marketing. This movie portrays the importance of Branding, Image and Perception of a product. Energy drinks are the products in focus in the movie. It doesn’t matter how the energy drink tastes, what matters is it’s branding and image. The movie also shows the difference between art and marketing.


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 3. The Damned United

“They say Rome wasn’t built in a day, but I wasn’t on that particular job” says Brian Clough in the movie which is based on his true story of his tenure at Leeds United, a football club in England. This is a sports movie which offers ample motivation and inspiration. It also provides great insight on man management, player transfers, decisions. A Must Watch for management students and football fanatics.


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4. Chef

When you hear about this movie, the first thing that strikes your mind is food, Isn’t it ? But for marketing students, it shouldn’t, because this movie is an epitome of Social Media Marketing strategies. The Chef in the movie uses social media platforms like Twitter and Vine not only to increase the reach of his business, but also to build meaningful connections with his customers. This movie is gold for anyone interested in Social Media Marketing.


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5. Up in the Air

The movie is centered around a corporate outplacement specialist Ryan Bingham, played by none other than George Clooney. He travels around the world to fire people for other companies. But his life changes when he is grounded by his own company and  the harsh realities of life and businesses are dawned upon him. This movie deals with HR issues, communication skills and personal issues in corporate world.


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6. Rocket Singh – Salesman Of the Year

This is a Bollywood movie which stars Ranbir Kapoor as Rocket Singh. This is one of the best hindi movies on business and management which shows both the sides of a business, the unethical side and the ethical one. There are loads of lessons in the movie that a management student can take home. It provides excellent portrayal of Ethics and Honesty in a business.


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  7. The Greatest Movie Ever Sold

This movie shows what it takes to make a movie and gain sponsorship for it. Morgan Spurlock made the movie exclusively subsidized by product placements. He delivers an excellent satire of branding, product placement and advertising. The movie is nice and crisp and teaches a valuable lesson to marketing students.


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Make sure you watch all of them if you are into Marketing and Management. These movies provide ample amount of entertainment with great Business insights.

The beef beckons !!

If you think power is gained by sharing knowledge and opinions, you’ve come to the right place. A mind needs knowledge to rejuvenate. I will be sharing my views, opinions and knowledge with you on diverse topics. We’ll have fun knowing some intriguing subjects. The beef is beckoning.

Valar Morghulis !