In my first blog post 7 Movies Every Marketing and Management Student Should Watch I mentioned some movies which provide educative insights on Business and Marketing. One of the movie on that list was ‘Chef’. When we hear the title of this movie, the first thing that dawns upon us is food, Isn’t it ? But apart from satisfying some foodie cravings, it provides valuable social media lessons that you should practice for your business. The Movie is about a famous cook named Carl, played by Jon Favreau, who loves to cook. Unfortunately, his passion for cooking is hampered when his grumpy and erratic boss denies him a creative freedom to decide the restaurant’s menu. As a result, he quits the job and decides to start his own food truck. Now here is where the Chef’s 10 year old son, Percy, kindles social media magic. Let’s explore how a 10 year old manages to pull it off :
Viral content : Everything starts with a tweet that goes viral. A popular food critic writes a hilarious and defaming review of the Chef’s food. Carl’s son shows him that the review has gone viral on twitter and makes his father create a twitter account. Carl replies the food critic on twitter publicly, thinking that it was a private message that he sent. BOOM. Next morning, Carl has 20K followers on his twitter account. Viral Content is the content that sells the most. It gets you followers and subscribers, who later can be utilized as potential customers.
Easy to reach your customers : Percy uses social media platforms like Facebook, Twitter, Instagram and Vine to spread the word about #ElJefeFoodTruck. He posts tweets and Facebook posts right through the food truck’s journey back home. The right way of doing social media marketing is keeping the customers updated of promotions and activities of your business. Everywhere the food truck goes, people tweet their reviews and share their experiences online.
Use of Photos and Videos : Customers love if their brands are transparent to them. A sense of trust and loyalty is evoked by sharing behind the scenes moments with them. Percy posts photos and videos of their entire journey on social media platforms regularly. Use of photos and videos creates a lasting impression on your customers. So take pictures ! It helps to connect and engage with the customers really well.
Geotagging tweets and posts : Percy makes sure whenever he posts a picture of the food truck, he never forgets to geotag it. That helped in drawing huge crowds whenever they took a halt in their journey. So make sure you geotag your tweets and posts, so people who are near your location would easily get in touch with you.
Referring your social media platforms : Percy makes sure the #ElJefeFoodTruck reaches its customers on all social media platforms. If you make good videos and click vibrant photos, refer your Vine and Instagram accounts to customers you already have on Facebook and Twitter.
So this is how Percy exploits Social media to spread the word and reach out to people. It’s not just about posting tweets, photos and videos, it’s about engaging and interacting with your customers. Striking a chord with them. There are no excuses of not having a strong online presence of your business. If a 10 year old can gather a crowd out of nowhere with the help of Social media, you can do it too.